In this course, SEO expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results.

This course offers a consultant's take on how to analyze each component-from keywords to content to code-and determine what improvements are necessary to become more visible to search engines like Yahoo, Bing, and Google.

TOPICS:

* Understanding why indexing is important
* Using the Google AdWords Keyword Tool
* Dealing with frames, iframes, and popups
* Creating SEO-friendly URLs
* Using meta tags
* Clearing source code clutter
* Building links within the site
* Reviewing page content
* Building and submitting HTML and XML sitemaps
* Getting linked to from other sites

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